Fatima Khan (she/her)

senior User Experience Designer

Toronto, ON

kmahdiyya@gmail.com

Experience

Senior User Experience Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

Aug 2022 - Present

  • Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards

  • Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully
produce and deliver relevant user interfaces

  • Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces

Senior User Experience Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

Aug 2022 - Present

  • Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards

  • Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully
produce and deliver relevant user interfaces

  • Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces

Senior User Experience Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

Aug 2022 - Present

  • Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards

  • Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully
produce and deliver relevant user interfaces

  • Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces

Product Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

May 2021 - Aug 2022

  • Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms

  • Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features

  • Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs

Product Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

May 2021 - Aug 2022

  • Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms

  • Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features

  • Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs

Product Designer

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

May 2021 - Aug 2022

  • Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms

  • Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features

  • Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs

Digital Design Specialist

Wilfrid Laurier University

October 2020 - March 2021

  • Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives

  • Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms

  • Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development

Digital Design Specialist

Wilfrid Laurier University

October 2020 - March 2021

  • Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives

  • Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms

  • Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development

Digital Design Specialist

Wilfrid Laurier University

October 2020 - March 2021

  • Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives

  • Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms

  • Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development

Instructional Assistant

Wilfrid Laurier University

September 2020 - May 2021

  • Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy

  • Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment

  • Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community

Instructional Assistant

Wilfrid Laurier University

September 2020 - May 2021

  • Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy

  • Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment

  • Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community

Instructional Assistant

Wilfrid Laurier University

September 2020 - May 2021

  • Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy

  • Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment

  • Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community

Education

User Experience Design Program (Hons B. Des)

Wilfrid Laurier University | Graduated with High Distinction

Minor in Psychology

Advanced Minor in Business Technology Management

(also nominated Provincially and Federally)

User Experience Design Program (Hons B. Des)

Wilfrid Laurier University | Graduated with High Distinction

Minor in Psychology

Advanced Minor in Business Technology Management

(also nominated Provincially and Federally)

User Experience Design Program (Hons B. Des)

Wilfrid Laurier University | Graduated with High Distinction

Minor in Psychology

Advanced Minor in Business Technology Management

(also nominated Provincially and Federally)

Web Development Certificate Course

Senior User Experience Designer

Senior User Experience Designer

iXperience

Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)

June - September 2020 | Completed 4 mo. co-op

Aug 2022 - Present

Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites

Minor in Psychology

Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites

Skills and Softwares

Skills

Skills

  • A/B testing

  • Affinity diagramming

  • Card sorting

  • Content design

  • Design systems

  • Design thinking

  • A/B testing

  • Affinity diagramming

  • Card sorting

  • Content design

  • Design systems

  • Design thinking

  • A/B testing

  • Affinity diagramming

  • Card sorting

  • Content design

  • Design systems

  • Design thinking

  • Empathy map creation

  • Interviewing

  • Journey mapping

  • Market analysis

  • Persona creation

  • Prototyping

  • Empathy map creation

  • Interviewing

  • Journey mapping

  • Market analysis

  • Persona creation

  • Prototyping

  • Empathy map creation

  • Interviewing

  • Journey mapping

  • Market analysis

  • Persona creation

  • Prototyping

  • Secondary research

  • Sketching

  • Stakeholder consultation

  • UI design

  • Usability testing

  • Secondary research

  • Sketching

  • Stakeholder consultation

  • UI design

  • Usability testing

  • Secondary research

  • Sketching

  • Stakeholder consultation

  • UI design

  • Usability testing

Softwares

Softwares

  • HTML/CSS

  • Python

  • Java

  • JavaScript

  • HTML/CSS

  • Python

  • Java

  • JavaScript

I acknowledge that this work was done on lands located on the traditional territories of the Wendake-NionwentsïoAnishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.

0.32g of CO2 is produced every time someone visits this web page.

I acknowledge that this work was done on lands located on the traditional territories of the Wendake-NionwentsïoAnishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.

0.32g of CO2 is produced every time someone visits this web page.

I acknowledge that this work was done on lands located on the traditional territories of the Wendake-NionwentsïoAnishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.

0.32g of CO2 is produced every time someone visits this web page.