
Fatima Khan (she/her)
senior User Experience Designer
Senior User Experience Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
Aug 2022 - Present
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces
Senior User Experience Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
Aug 2022 - Present
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces
Senior User Experience Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
Aug 2022 - Present
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Visualized insights from generative and evaluative research by producing artifacts such as wireframes, user stories, user journeys, and mock-ups optimized for web and mobile interfaces
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms
Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms
Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Developed and maintained comprehensive design systems and robust information architecture frameworks, ensuring consistent user experiences across multiple platforms
Conducted comprehensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Developed comprehensive research and product strategies by that aligned with business goals and different user persona needs
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms
Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms
Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Innovated website-based solutions tailored to the unique EDI hurdles faced by the Laurier community, fostering inclusivity and accessibility across digital platforms
Orchestrated primary user research efforts through the adept facilitation of engaging and insightful user interviews, gathering invaluable insights to inform strategic decision-making and solution development
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Education
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
Web Development Certificate Course
Senior User Experience Designer
Senior User Experience Designer
iXperience
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
June - September 2020 | Completed 4 mo. co-op
Aug 2022 - Present
Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites
Minor in Psychology
Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites
Skills and Softwares
Skills
Skills
A/B testing
Affinity diagramming
Card sorting
Content design
Design systems
Design thinking
A/B testing
Affinity diagramming
Card sorting
Content design
Design systems
Design thinking
A/B testing
Affinity diagramming
Card sorting
Content design
Design systems
Design thinking
Empathy map creation
Interviewing
Journey mapping
Market analysis
Persona creation
Prototyping
Empathy map creation
Interviewing
Journey mapping
Market analysis
Persona creation
Prototyping
Empathy map creation
Interviewing
Journey mapping
Market analysis
Persona creation
Prototyping
Secondary research
Sketching
Stakeholder consultation
UI design
Usability testing
Secondary research
Sketching
Stakeholder consultation
UI design
Usability testing
Secondary research
Sketching
Stakeholder consultation
UI design
Usability testing
Softwares
Softwares
HTML/CSS
Python
Java
JavaScript
HTML/CSS
Python
Java
JavaScript












I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.
I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.
I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.