Fatima Khan (she/her)
senior User Experience Designer
Toronto, ON
kmahdiyya@gmail.com
Senior User Experience Designer
Senior User Experience Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
Aug 2022 - Present
Aug 2022 - Present
Spearheaded the development and execution of design research strategy driving service innovation for multiple front-facing cross-channel projects, such as ServiceOntario personalized licence plates and Ontario Together rapid antigen test kit services
Spearheaded the development and execution of design research strategy driving service innovation for multiple front-facing cross-channel projects, such as ServiceOntario personalized licence plates and Ontario Together rapid antigen test kit services
Implemented design thinking to build UX artifacts such as prototypes, user stories and service blueprints by conducting generative and evaluative research (interviews, usability tests etc.), delivering data-driven improved service experiences
Implemented design thinking to build UX artifacts such as prototypes, user stories and service blueprints by conducting generative and evaluative research (interviews, usability tests etc.), delivering data-driven improved service experiences
Communicated variations of design solutions to cross-functional product teams, working with developers, project managers and stakeholders in agile workflows, using tools like Figma and Miro to develop low to high fidelity prototypes
Communicated variations of design solutions to cross-functional product teams, working with developers, project managers and stakeholders in agile workflows, using tools like Figma and Miro to develop low to high fidelity prototypes
Developed and drove adoption of Ontario Design System components ensuring compliance with accessibility standards, like the WCAG, across digital devices of different sizes
Developed and drove adoption of Ontario Design System components ensuring compliance with accessibility standards, like the WCAG, across digital devices of different sizes
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Conducted extensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Conducted extensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Product Designer
Ministry of Public, Business Service Delivery and Procurement (formally the Ontario Digital Service)
May 2021 - Aug 2022
Lead multiple digital solution based user research projects by working with developers and engaging with relevant stakeholder groups to meet rigorous provincial web standards
Conducted extensive competitive analysis and market research, conducted interviews, focus groups and usability tests to identify emerging design trends and user preferences, resulting in the successful implementation of data-driven features
Made strategic design decisions for public facing province wide response services by iterating on prototypes using web analytics, visitor feedback and usability tests to carefully produce and deliver relevant user interfaces
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Explored multiple design solutions through the development of artifacts such as research reports, affinity diagrams to communicate design solutions
Evaluated the existing resource landscape including review of current information architecture frameworks, ensuring consistent, accessible user experiences across digital platforms and devices
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Explored multiple design solutions through the development of artifacts such as research reports, affinity diagrams to communicate design solutions
Evaluated the existing resource landscape including review of current information architecture frameworks, ensuring consistent, accessible user experiences across digital platforms and devices
Digital Design Specialist
Wilfrid Laurier University
October 2020 - March 2021
Identified nuanced challenges experienced by Laurier students and faculty in accessing online Equity, Diversity, and Inclusion (EDI) resources through comprehensive primary and secondary user research initiatives
Explored multiple design solutions through the development of artifacts such as research reports, affinity diagrams to communicate design solutions
Evaluated the existing resource landscape including review of current information architecture frameworks, ensuring consistent, accessible user experiences across digital platforms and devices
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Instructional Assistant
Wilfrid Laurier University
September 2020 - May 2021
Offered invaluable support in facilitating the delivery of the Design Thinking Foundations and UX Strategy online courses, ensuring seamless learning experiences for students navigating the intricacies of design thinking and UX strategy
Contributed to the educational journey of students by meticulously grading course materials with precision and attention to detail, fostering a culture of excellence and accountability within the learning environment
Served as a dependable point of contact and guidance for students, providing empathetic assistance and timely resolution of inquiries, ultimately fostering a supportive and inclusive learning community
Education
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
User Experience Design Program (Hons B. Des)
Wilfrid Laurier University | Graduated with High Distinction
Minor in Psychology
Advanced Minor in Business Technology Management
(also nominated Provincially and Federally)
Web Development Certificate Course
iXperience
Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites
Web Development Certificate Course
iXperience
Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites
Web Development Certificate Course
iXperience
June - September 2020 | Completed 4 mo. co-op
Topics covered include HTML, CSS, JavaScript data modeling, database integration, application of development designs into web applications & websites
Skills and Softwares
Skills
A/B testing
Affinity diagramming
Card sorting
Content design
Design systems
Design thinking
A/B testing
Affinity diagramming
Card sorting
Content design
Design systems
Design thinking
Secondary research
Sketching
Stakeholder consultation
Empathy map creation
Interviewing
Journey mapping
Market analysis
Persona creation
Prototyping
UI design
Usability testing
Empathy map creation
Interviewing
Journey mapping
Market analysis
Persona creation
Prototyping
Secondary research
Sketching
Stakeholder consultation
UI design
Usability testing
Softwares
HTML/CSS
Python
Java
JavaScript
HTML/CSS
Python
Java
JavaScript
I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.
Wondering if I used AI (artificial intelligence)? AI was used sparingly to generate icons and copy edit (not draft) content for this webpage.
I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.
Wondering if I used AI (artificial intelligence)? AI was used sparingly to generate icons and copy edit (not draft) content for this webpage.
I acknowledge that this work was done on lands located on the traditional territories of the Wendake-Nionwentsïo, Anishinabewaki and Ho-de-no-sau-nee-ga (Haudenosaunee) peoples among other colonially occupied territories. As a settler, I hold privilege in being able to design experiences that impact indigenous folks. My aim is to curate experiences that are more inclusive and reconciliatory in regards to colonial impact by doing things like making sure indigenous voices are represented in the research and synthesis of the work I do.
0.32g of CO2 is produced every time someone visits this web page.
Wondering if I used AI (artificial intelligence)? AI was used sparingly to generate icons and copy edit (not draft) content for this webpage.